GARTNER'S ADVICE:
Say "yes" to consumerization.

The invasion of smartphones, tablets, consumer apps, and social media can’t be stopped or ignored. So use this technology—it’s to your advantage.

"This is very much like the early days of the Internet… unless you participate, you’ll miss out."

– Ken Dulaney, VP distinguished analyst, Gartner

The risk of status quo

The problem is most enterprises have not changed their strategy to manage and secure this flood of technology, which exposes their data to risk.

Trend Micro and Consumerization offer recommendations for today’s enterprise to gain control and visibility of consumer IT:

• Replace old rules with a “managed diversity” model
• Divide responsibilities between end-users and IT
• Offer choice with limitations and consequences

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